META ADS · SIERRA GROUP

Performance Dashboard

This monthPrevious monthCustom
LIVE META DATAAug 1–27, 2026 · 7-day click attribution · USD · US/CentralAccount 1013291901583080

ACCOUNT OVERVIEW

Performance at a glance

● Meta Ads ready

Impressions

41,719Aug 1–27, 2026

Clicks

1,163All Meta clicks

CTR

2.79%Account click-through rate

Conversions

3710 leads + 27 confirmed calls

Average CPL

$39.68Spend ÷ defined conversions

Amount spent

$1,468.30USD · month to date

CAMPAIGN SPEND

Investment by active campaign

● Spend   ● Conversions
RemarketingTrafficMaintenance

CONVERSION MIX

37 defined conversions

37conversions
  • Meta leads 10
  • Confirmed calls 27
  • Website leads —
Website lead events were not separately available in this extraction.

ACTIVE CAMPAIGNS

Campaigns delivering impressions

Sorted by conversions ↓
CampaignImpressionsClicksCTRConversionsCPLSpent
003_Remarketing_ Residential● Delivering today19,6303181.62%10$66.98$669.76
001_Aw_traffic_Residential● Delivering today12,7614193.28%5$79.87$399.36
Maintenance and repairs● Delivering today9,3284264.57%22$18.14$399.18

ACTIVE AD PREVIEWS

Creative performance by campaign

Live creative assets and Meta preview links
S
Sierra GroupSponsored · 🌐
•••

Looking for a roofing company

003_Remarketing_ Residential active Meta ad creativeTOP LEAD AD
003_Remarketing_ ResidentialLooking for a roofing company
View live preview
9Conversions295Clicks1.56%CTR
S
Sierra GroupSponsored · 🌐
•••

Count on detailed insights and expert care from Northeast Arkansas’s go-to roofing team.

001_Aw_traffic_Residential active Meta ad creativeTRAFFIC + CALLS
001_Aw_traffic_ResidentialCount on detailed insights and expert care from Northeast Arkansas’s go-to roofing team.
View live preview
5Conversions387Clicks3.22%CTR
S
Sierra GroupSponsored · 🌐
•••

Maintain your home’s value with trusted roof repair services from Sierra Group.

Maintenance and repairs active Meta ad creativeTOP CALL DRIVER
Maintenance and repairsMaintain your home’s value with trusted roof repair services from Sierra Group.
View live preview
22Conversions415Clicks4.57%CTR

GEOGRAPHIC PERFORMANCE

Where delivery and conversions are concentrated

Clicks ↓CTRConversions
Arkansas24.1K impressions · 11 conversions
Lower delivery　▮ ▮ ▮ ▮　Higher delivery
LocationImpr.ClicksCTRConv.Spent
Tennessee12,7515144.03%19$557.02
Arkansas24,1215082.11%11$730.48
Missouri4,8461412.91%7$180.77
Kentucky100.00%0$0.03
KEY INSIGHTTennessee generated the most conversions and the best CTR. Arkansas concentrated 58% of impressions and the highest spend.